A lgorithm for evaluating the marketing activities of the online social network Vkontakte based on the cascade model of information dissemination

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Authors: Gribanova E. B., Logvin I. N., Shirenkov I. V.

Annotation: The article considers the algorithm for assessing the impact of marketing activities in the social network Vkontakte using a cascade model of information dissemination. Its implementation involves loading data from social networks, modeling the spread of information and the solution of the optimization problem. As an example, the evaluation of the impact of the drawing in the social network group is considered.

Keywords: social network, competition, cascade model, information dissemination, influence