Model for definition of preferred product configuration

Abstract: The paper proposes an approach to define a product configuration preferred by the customer. The approach uses methods of choice that are based on customer-specific value functions and weight significance. The choice criteria are revealed based on the product ontology model and the results obtained by the customer profiling. These results provide information about the customer decisions in the processes of configuring or purchasing various products. Preference hypothesis accepted in decision making models are used to describe the customer preferences. The approach applicability is illustrated by the problem of a preferred configuration definition for a mobile operator product.

Keywords: customized product configuration, preferred configuration, ontology product model, preference hypothesis, mobile operator product

For citation:
Levashova T. V., Pashkin M. P. Model for definition of preferred product configuration. Doklady Tomskogo gosudarstvennogo universiteta sistem upravleniya i radioelektroniki, 2018, vol. 21, no. 2, pp. 60–67. DOI: 10.21293/1818-0442-2018-21-2-60-67