Quantitative indicators of performance and risk management in Internet software promotion

Authors: Ehlakov Yu. P., Baraksanov D. N., Pahatinskaya O. D., Zaichkina P. A.

Annotation: A method of choosing quantitative indicators is presented which is used in planning software promotion by means of Internet marketing tools. It takes into account specific features of the decision-making process that a customer goes through. Stages of identifying risks are analysed, main risks connected with software promotion are reviewed, methods of quantitative and qualitative risk analysis are described, planning process of risk responce and risk monitoring process are presented.

Keywords: internet marketing, promotion program, web analytics, quantitative performance indicators, risk management, software promotion risks