Abstract: The optimization problems of an advertising campaign budget and finance allocation between services buyers are considered with the use of Excel means. Using the system analysis elements, a correlation between some kinds of advertising is analyzed, and also effects of synergy and emergency are considered.
Keywords: advertisement, mathematical model, synergy
Authors and copyright holders:
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For citation:
Semiglazov A. M., Semiglazov V. A., Ivanov K. I. Mathematical modeling an advertising campaign. Doklady Tomskogo gosudarstvennogo universiteta sistem upravleniya i radioelektroniki, 2010, no. 2(22), – p. 1. pp. 342–349.
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