Mathematical modeling an advertising campaign

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Authors: Semiglazov A. M., Semiglazov V. A., Ivanov K. I.

Annotation: The optimization problems of an advertising campaign budget and finance allocation between services buyers are considered with the use of Excel means. Using the system analysis elements, a correlation between some kinds of advertising is analyzed, and also effects of synergy and emergency are considered.

Keywords: advertisement, mathematical model, synergy