Proceedings of TUSUR University / Archive / Issue of Journal № 2, t. 27, 2024 / A problem-oriented model of the process of preparing a student startup at a university

A problem-oriented model of the process of preparing a student startup at a university

DOI: 10.21293/1818-0442-2024-27-2-71-79

Download article in PDF format

JATS xml

Abstract: The work is aimed at solving different issues related to student startup preparation, where the main one is a lack of understanding of the real requirements of the consumer for the product. The study identified the grounds of the problem. An assessment has been carried out to better understand the influence of the identified reasons and grounds, as well as the proposed alternatives to solving the problem using the hierarchy analysis method. A model of the process of preparing a student startup with a depth of decomposition up to the fifth level is proposed. This model allows eliminating several root causes of the problem simultaneously. The model contains stages that allow: to link the process under study with the research process at the university and increase the number of projects based on scientific and technical developments of the university; to develop a product concept focused on the problem of the consumer and with his participation; to efficiently translate the identified needs and wishes of consumers into technical characteristics of the product through the method of structuring the quality function QFD.

Keywords: technological entrepreneurship, student startup, innovation process at a university, problem of misunderstanding consumer’s needs, model for startup preparation, product hypothesis, development of a startup product concept

For citation:
Cherneta S. G., Zaharova A. A. A problem-oriented model of the process of preparing a student startup at a university. Doklady Tomskogo gosudarstvennogo universiteta sistem upravleniya i radioelektroniki, 2024, vol. 27, no. 2, pp. 71–79. DOI: 10.21293/1818-0442-2024-27-2-71-79

Authors and copyright holders:

Cherneta S. G. , National Research Tomsk State University (Tomsk, Russia)
Zaharova A. A. , Tomsk State University of Control Systems and Radioelectronics (Tomsk, Russia)

1. The entrepreneurial boiling point of TUSUR has become a meeting place for startups and technology teams. Available at: https://tusur.ru/ru/novosti-imeropriyatiya/novosti/pro-smotr/-/novostpredprinimatelskaya-tochka-kipeniya-tusura-stala-mestomvstrechi-startapov-i-tehnologicheskih-komand, free (Accessed: February 03, 2024) (in Russ).
2. Cherneta S.G., Zaharova A.A., Sadykov G.I. Model' processa podgotovki studencheskih tehnologicheskih startapov v vuze. [A model of the process of preparing student technology startups at a university]. Materialy mezhdunar. nauch.-metod. konf. [Proceedings of the International Scientific and Practical Conference]. Tomsk: Publishing House of Tomsk State University of Control Systems and Radioelectronics, 2024, pp. 236–243 (in Russ).
3. Bystrov O.F. Tehnologicheskoe predprinimatel'stvo: risk provala startapa [Technological entrepreneurship: the risk of startup failure]. Jekonomicheskie i social'no-gumanitarnye issledovanija [Economic and socio-humanitarian studies]. 2019, no. 1 (21), pp. 25–30 (in Russ).
4. From idea to unicorn – startups in Russia in 22 figures (RBC. Trends). Available at: https://trends.rbc.ru/trends/innovation/5f04aeac9a79479c0727f494, free (Accessed: February 16, 2024) (in Russ).
5. Sokolov M. Why only 1% of startups "take off" – and this is normal. Available at: https://www.forbes.ru/tehnologii/339113-pochemu-vzletaet-tolko-1-startapov-i-eto-normalno, free (Accessed: March 17, 2024) (in Russ).
6. Kurakov F.A. Stimulirovanie tehnologicheskogo predprinimatel'stva vuzov: opyt Portugalii i Jestonii. [Stimulating technological entrepreneurship in universities: the experience of Portugal and Estonia]. Jekonomika nauki. [Economics of Science] 2021; 7(4), pp. 243–254 (in Russ).
7. A project has been launched to research Russian startups. (News from April 13, 2018) Available at: https://rb.ru/news/startup-barometer, free. (Accessed March 18, 2024) (in Russ).
8. Kurakova N.G., Cvetkova L.A. Tehnologicheskoe predprinimatel'stvo v regional'nyh universitetah Rossii: faktory sderzhivanija i uskorenija. [Technological entrepreneurship at regional universities in Russia: deterrence and acceleration factors]. Jekonomika nauki [Economics of Science]. 2021; 7(3), pp. 170–187 (in Russ).
9. Cherneta S.G., Zaharova A.A. Obzor podhodov k ponimaniju tehnologicheskogo predprinimatel'stva. [An overview of approaches to understanding technological entrepreneurship]. Innovatika–2023 [Innovatika–2023]: Proceedings of the XIX International School-Conference of Students, Postgraduates and Young Scientists (April 21–22, 2023) / edited by S.L. Minkov. Tomsk: STT, 2023. pp. 130–133 (in Russ).
10. Hvatov K.Ju. Obzor metodov formirovanija i vybora koncepcii innovacionnogo produkta. [Review of methods of formation and selection of the concept of an innovative product]. Aktual'nye voprosy razvitija jekonomiki Rossii. [Current issues of the development of the Russian economy]. Proceedings of the scientific and practical conference. Voronezh branch of MIIT. 2016, pp. 76–85 (in Russ).
11. Prahalad C.K., Ramaswamy V. (2004), “Co‐creating unique value with customers”, Strategy & Leadership. 2004, vol. 32, no. 3, pp. 4–9.
12. B.P. Volovikov. Marketingovye instrumenty formirovanija koncepcii innovacionnogo produkta. [Marketing tools for the formation of the concept of an innovative product] Vestnik SGTU. [Bulletin of the SSTU] 2013. no. 3 (72), pp. 255–263 (in Russ).
13. Ishikawa Kaoru. Japanese quality management methods: Translated from Japanese. Moscow: Ekonomika, 1988, 215 p.
14. R 50.01.028–2001. Functional modeling methodology. Available at: https://docs.cntd.ru/document/1200028629, free (Accessed: February 18, 2024) (in Russ).
15. Saati Thomas L. Decision-making: A method for analyzing hierarchies. Translated from English by R.G. Vachnadze. – M.: Radio and Communications, 1993, 314 p.
16. Hering E., Shloske A. Quality Function Deployment (QFD). Available at: https://www.researchgate.net/publication/228014887_Quality_Function_Deployment_QFD, free (Accessed: February 12, 2024).